A way of thinking...

            Marketing class has been very interesting this week. We have been going over cases after a lecture and it has helped apply the learning objectives. Some of the cases we have done include the companies supreme canning company, Hardy wine, as well as a financial case. The marketing teacher has been a joy to take class with and I have been enjoying this week very much. This has been a great experience

            Our teacher has told us that culture is the main differences but the biggest things are the small things. You have two choices with international marketing you can either adapt or start a Global view with the company. The company has to make the decision to either export or internationalize. In Saudi Arabia there are some major differences women do not drive, and you could possibly wait 3 days to be seen. One of the most important things with global marketing is to simply listen to your specific market. Preparing to enter into the international market is a way of thinking not just steps. Listening to a teacher’s perspective on how she approaches international marketing and her experiences has helped shed light onto how a European goes into a market.

            All in all it has been a great week in marketing class. It has been wonderful to try new teaching styles. Another day adventure we went to the Louvre museum. We went down to the middle-ages area and got to see the first wall and drawbridge built by the first king. It was interesting to see the floor plan of each king did to personalize the building. The history is so rich in Paris and it is amazing getting to see how all of the different pieces were saved and the stories behind each one. The Napoleon’s apartment area was beautiful. All of his rooms could only be made in red, black or gold. Paris is wonderful.

XOXO, Chelsea